AI Marketing & Growth
Every lead logged, scored and followed up without a person doing it by hand
Your sales team is chasing leads with spreadsheets and memory. We build the system that captures every inquiry, scores it, routes it to the right person and keeps following up until someone answers, in Arabic and English.
2 to 4
weeks to a working first version
24/7
lead capture and follow-up coverage
2
languages, native in every message
The direct answer
CRM automation is a system we build that connects your lead sources (website forms, WhatsApp, ads, walk-ins) to your CRM, then handles the repetitive parts: logging the lead, scoring it, assigning it to a rep and sending timed follow-ups in Arabic or English until the lead replies or is marked dead. It is for sales and marketing teams in Saudi Arabia who are losing leads to slow manual entry and inconsistent follow-up.
What this removes.
Leads sit in a spreadsheet
Today
A lead comes in from the website or WhatsApp and someone has to manually copy it into the CRM, often a day late or never.
With the system
Every lead lands in the CRM within seconds of arriving, tagged with its source and ready for a rep to act on.
Follow-up depends on memory
Today
Reps mean to follow up but the day gets busy, and leads go quiet after the first message.
With the system
The system sends timed follow-ups on a fixed schedule until the lead responds, no rep has to remember anything.
No idea which leads matter
Today
Every lead looks the same in the list, so reps spend equal time on a serious buyer and a tire-kicker.
With the system
Leads are scored on fit and intent automatically, so reps open the list and know who to call first.
Arabic leads get English templates
Today
Follow-up messages are written once in English and sent to everyone, which reads oddly to Arabic-speaking leads.
With the system
Every message goes out in the lead's language with wording that reads like a person wrote it, not a translation.
What lands in your hands.
Lead intake connectors
Website forms, WhatsApp Business, ad platforms and walk-in entry feed one pipeline.
Scoring logic
Rules or a model that ranks leads on fit and intent, tuned to your sales criteria.
Follow-up sequences
Timed WhatsApp and email messages in Arabic and English, stopped the moment a lead replies.
Routing rules
Leads assigned to the right rep or team by territory, product line or workload.
CRM data hygiene
Duplicate detection, field standardization and dead-lead archiving on a schedule.
Pipeline reporting
A weekly view of lead volume, response time and stage conversion for your sales lead.
Systems and platforms we work with
- Meta
- TikTok
- Snapchat
- X
- YouTube
- Telegram
- Google Ads
- Google Analytics
- Mailchimp
Systems and platforms we work with
- OpenAI
- Anthropic
- Google Gemini
- Meta
Five stages. You sign off every one.
Read each stage as a small contract: what we need from you, what lands in your hands, and the sentence that has to be true before we move on.
- Pipeline audit3 to 5 days
- Connect and score1 to 2 weeks
- Follow-up sequences1 to 2 weeks
- Reporting and handover3 to 5 days
- Live operation and supportongoing
Pipeline audit
3 to 5 days
We map every place a lead currently enters, where it gets lost, and what your CRM already has configured before we touch anything.
- Give CRM and lead-source access
- Walk us through the current sales process
- A lead-flow map with drop-off points
- A scoring and routing proposal for sign-off
We move on when we agree on the scoring rules, routing logic and which lead sources connect first.
Connect and score
1 to 2 weeks
We wire your lead sources into the CRM and turn on scoring, so every new lead lands tagged and ranked without manual entry.
- Approve message templates
- Test with a batch of real leads
- Live intake connectors for each source
- Working scoring logic on real lead data
We move on when leads from every connected source land in the CRM correctly scored, with no manual copy-paste.
Follow-up sequences
1 to 2 weeks
We build the timed WhatsApp and email sequences in both languages and connect them to routing, so reps only see leads that need a human.
- Review Arabic and English wording
- Confirm follow-up timing and stop conditions
- Bilingual sequence templates, tested
- Routing rules live and assigning correctly
We move on when a test lead moves through capture, scoring, routing and at least one follow-up without manual steps.
Reporting and handover
3 to 5 days
We stand up the weekly pipeline report and walk your team through adjusting scores, templates and routing themselves.
- Attend the handover session
- Nominate who owns adjustments going forward
- A weekly pipeline report
- A short written guide for editing rules and templates
We move on when your team can adjust scoring thresholds and message wording without needing us for routine changes.
Live operation and support
ongoing
The system runs on your leads day to day. We monitor for breakage, retune scoring as your pipeline data grows, and are on call for changes.
- Flag any lead that behaved unexpectedly
- Share sales feedback on lead quality monthly
- Monitoring for connector and send failures
- Quarterly retuning of scoring against outcomes
We move on when this stage does not end. We move on when you decide to scale the system to a new lead source or pause it.
Asked before signing.
How is this priced?
A fixed project fee for the build, scoped after the pipeline audit based on how many lead sources and languages are involved, plus an optional monthly fee if you want us monitoring and retuning it. We quote a number before any work starts, not an hourly estimate.
Does this replace our CRM?
No. We build on top of the CRM you already use, whether that is HubSpot, Zoho, Salesforce or Odoo. If you don't have one yet we'll recommend a fit for your team size and budget, but we are not selling you a new CRM license.
Is our lead data handled properly under PDPL?
Yes. Lead and contact data stays in your CRM and the connectors we build; we don't copy it into a separate database. Any AI step (scoring, message drafting) processes data in line with PDPL and we document what touches personal data so you can show it on request.
What if our sales process changes later?
Scoring rules and routing logic are configuration, not hardcoded, so your team can adjust thresholds and assignment rules themselves after handover. For bigger changes like adding a new lead source or product line, we scope a small follow-on piece of work.
Stop losing leads to a spreadsheet
Tell us how leads reach you today and where they go quiet. We'll map the fix and quote it before any work starts.